Häring - Wooden Living

interior stills cgi
exterior stills cgi
challenge

architecture is usually a singular prototype that´s tailored to the specific needs of its future inhabitants, but how do you evoke an actual emotion with something that´s not built yet?
Häring - Wooden Model

architecture

we breathe life into architectural planning and create a virtual space to feel at home.

presenting not just the architectural idea behind the project but furthermore telling a story that helps picture an aspiring future. that's how häring wants to approach the audience. every project is unique and has very own story to tell. to give that sneak peek into the vision of the creators we turn to cgi as a powerful tool that enables a hyper realistic representation of the newborn space.

products

the luminary is always the protagonist - also in our virtual studio setup.

being able to adjust a textures appearance within seconds, gives us full control over the materialization of the product. it must be less glossy and more mate? no problem, we got you. the metal is brushed instead of anodized? no problem, we got you. the color needs to be slightly darker? no problem, we got you.

animation

moving images always win over static ones. That´s a fact.

having already set up the scenery within the virtual space, why not move the camera a little? taking advantage of the previous work we do a deep dive into animation and move our cameras to bring the image to life. this is the supreme discipline of cgi.

credits

client

HÄRING AG

our role
‍‍

interior stills cgi & exterior stills cgi

involved individuals

bálint rigo
renato aguilar
lucas taquary
elton fernando
fola oyedeji
jeferson garbin
dennis grimm

weiss -
engineering
beauty