de Sede I scupltures
Furniture as sculpture, given the silence, space, and permanence of a museum.
Industry:
Furniture
Service:
Art Direction & Production
Year:
2025
The Challenge
After several product launches together, the ambition shifted from introducing a single new design to expressing the essence of the brand itself. With de Sede’s evolving brand narrative — viewing furniture as sculptural objects — the idea emerged to give the collection a stage that matched its cultural and material weight.
- Developing a conceptual museum space that treats furniture as exhibits, giving each piece room, presence, and meaning.
- Building a complete library of virtual product replicas alongside a bespoke architectural environment reflecting Swiss precision and premium quality.
- Translating a complex creative concept — from brand story to spatial design — into one coherent animation production.
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Our Impact
The virtual museum became a narrative device, allowing de Sede’s designs to be experienced as timeless objects rather than seasonal products. The animation connects brand, architecture, and product into one continuous story.
- A fully designed museum environment where furniture is presented as sculptural work rather than commercial objects.
- A unified animation that merges brand storytelling, architecture, and product craftsmanship into a single visual language.
- A flexible visual asset that strengthens brand perception beyond a single launch moment.
A brand story told through space — where furniture finds its place like sculpture in a museum.
