KALDEWEI, e15 & Stefan Diez I ek
A campaign continued in motion — where nothing changes, yet everything moves.
Industry:
Bathroom
Service:
Art Direction & Production
Year:
2024
The Challenge
The EK Collection had already been captured in a physical photo shoot. Our task was to extend this existing campaign into motion without changing its visual language or disrupting its integrity. The goal was not to reinterpret the scene, but to recreate it so precisely that the transition from photography to CGI would remain invisible.
- Translating an existing photo shoot into a virtual environment to enable video content and additional campaign assets.
- Closely studying products, materials, and the original shooting setup to replicate the scene without any perceptible difference.
- Integrating a collection extension of leather accessories naturally into the space, as if they had been part of the initial production.
Our Impact
By rebuilding the space virtually, we were able to transform a static shoot into a living scene — expanding the campaign while staying fully aligned with its original aesthetic. The virtual environment became a foundation for storytelling rather than a technical replacement.
- A virtual replica of the original setting, used to create a hero animation that adds narrative depth through motion.
- A more comprehensive product presentation, showcasing the EK Collection from multiple perspectives, including the new accessories.
- Seamless integration into the existing campaign, making the virtual content indistinguishable from the original shoot.
The result is an extension of the original campaign — not a reinterpretation, but a seamless continuation.
