Laufen I vara
When water becomes narrative, and function turns into experience.
Industry:
Kitchen
Service:
Art Direction & Production
Year:
2025
The Challenge
With the launch of the Vara faucet, the goal was not only to present a product, but to communicate its functionality in a clear and elevated way. The focus shifted from form alone to the experience of use.
- Developing a narrative centered around the three core functions: sparkling, hot, and cold water.
- Designing a kitchen environment that supports the story without distracting from the product.
- Translating complex fluid behavior into precise, expressive animations — one of the most demanding aspects of CGI.
.jpg)
%20(2).jpg)
Our Impact
The animation turns functionality into a visual story, making the technical qualities of the Vara faucet intuitive and memorable.
- A clear storyline built around the product’s three core functions, guiding the viewer through its capabilities.
- Fluid animations that highlight performance while maintaining a refined, premium aesthetic.
- A launch film premiered at Swissbau 2026, setting a new tone for the product’s future communication.
Functionality made visible — and elevated through storytelling.
