Modular - Virtual Lightning

interior stills cgi
product shots cgi
art direction animation
animation cgi
production animation
challenge

showcasing modulars new lighting products in a high number of very distinct and unique environments pushes traditional photography to it´s limits. how can you meet the high demand for marketing content without exploding costs?

interiors

switching from photography to cgi is a concious decision to more creative freedom paired with a boost in efficiency

together as a team we work on crafting hyper-realistic renderings and animations to present modulars lighting products in the most creative way possible. thanks to our unlimited possibilities within the virtual space we can explore interior design concepts without the need to actually build them. this freedom also allows us to produce a high quantity of digital product applications in a relatively short amount of time.

products

the luminary is always the protagonist - also in our virtual studio setup.

being able to adjust a textures appearance within seconds, gives us full control over the materialization of the product. it must be less glossy and more mate? no problem, we got you. the metal is brushed instead of anodized? no problem, we got you. the color needs to be slightly darker? no problem, we got you.

animation

moving images always win over static ones. That´s a fact.

having already set up the scenery within the virtual space, why not move the camera a little? taking advantage of the previous work we do a deep dive into animation and move our cameras to bring the image to life. this is the supreme discipline of cgi.

credits

our role
‍‍

cgi stills & production shots, animation art direction, cgi & production

involved individuals
‍

astrid de couvrier
renato aguilar
lucas taquary
elton fernando
dima tsaryov
fola oyedeji
dennis grimm

häring -
wooden living